A leader in the jewelry industry, the business was so focused on the production that the brand equity lost value. This became more apparent when opportunities opened up to sell to customers, wholesalers & distributors alike, further solidifying the business as a do-it-all. Feel stepped in to create the brand identity from a visual, strategic & positioning perspective. We built a brand from the hand-drawn sketches done by their own designer, reflective of the creation process. The L & J letters when lowercase, are similar in shape, so we kept the look & feel simple, classy & elegantly colorful. We designed an interactive website with the functionality of allowing users to hover over an image of a piece of jewelry and see it manipulate a real-life photo, as a demo of what it could look like.

Check them out at https://ljjewelryfactory.com/