The Venue: High ceilings, big indoor sunroofs, an overall bright & beautiful space. The interior is full of Citrus trees & gorgeous landscaping. You almost feel like you're outdoors in a royal garden. The front-facade is a massive glass-window with two huge trees that are visible from inside & the outside, glassed in.

The Concept: KinKan, an elegant, citrus-inspired resto pub, serving food you've tasted before yet have never experienced, a fusion of familiar flavors with new combinations. A playlist you'd Shazam all day long. Cocktails you dream about and an atmosphere that gets you coming back, over & over again. Visually, the logo combines the space with the citrus, creating a logo we called The Citrus Window. This visual approach trickles to the brand's communication strategy, online & offline, creating a brand that's instantly recognizable and eternally original. A color scheme, font scheme and iconography scale that's so intrinsically transitional & timelessly complementary to the venue that it all presents itself naturally. Iconography that can be used physically & digitally. Templates that are so specific, every customer would automatically know KinKan just by glancing it. Uniforms you'd want to wear yourself. A place you can bring the family too, but also, in the evenings, a place for a date, a conversation or a friend's night out.

We're not reinvening the wheel, just creating a slightly better one.